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Arrival at Shechem and a land word
Abram passed through the land to the place of Shechem, to the oak of Moreh. The Canaanite was then in the land.
Yahweh appeared to Abram, and said, "To your descendants I will give this land." He built an altar there to Yahweh, who appeared to him.
Context snapshot
After entering Canaan, the account pauses at a specific place, notes local presence, and reports a new promise answered by an altar.